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A specialist producer of ‘High Performance’ nickel alloys is celebrating a big birthday in style by targeting international expansion and a £1m investment drive.
Alloy Wire International (AWI) is celebrating 75 years of manufacturing in 2021 and has plans in place to take sales past pre Covid-19 levels to £12m by the end of the year.
The company, which employs 30 people at manufacturing sites in the West Midlands and Yorkshire, is also looking to mark the milestone year by launching ‘Wired for Good’, a campaign that will see it boost its work supporting local charities and, importantly, committing to becoming carbon neutral.
This means all manufacturing, deliveries and even employee commuting emissions will need to be offset and the firm has partnered with a number of specialist organisations to achieve this, with the focus on woodland creation, solar/wind and sustainability projects.
Mark Venables, Managing Director of AWI, commented: “75 years in business is a major achievement and the last twelve months have certainly been some of the most challenging yet, with our staff going above and beyond to support the global fightback against the pandemic.
“Despite the challenges, sales have held up well and demand across 15 key market sectors have surged since January 2021 and this bodes well for our big anniversary year.”
He continued: “We’ve got some really big plans for our birthday celebrations, including a £1million investment in new wet drawing machines and increasing our stockholding to 220 tonnes, the latter meaning we are able to offer our unrivalled two-week industry lead times.
“We also wanted to do something different that makes a positive social difference. With sustainability on many people’s agenda, we felt the time was right to become ‘carbon neutral’, a significant commitment when you consider we produce wire and export to over 65 countries.
“’Wired for Good’ will govern all of our 75th activities and we’re looking forward to announcing more positive projects in the coming weeks.”
Alloy Wire International, which manufactures round, flat and profile wire for more than 5000 customers, was founded in 1946 by John Stockdale in an old ambulance station in Old Hill in the Black Country.
The company’s founding principles of ‘manufacturing quality, delivering reliability’ has stood the test of time and still remains a crucial part of how it deals with its global client base, spanning automotive, aerospace, medical, nuclear and oil and gas.
Today, the firm is employee-owned with most of the staff owning shares in the business, a decision made by existing Chairman Bill Graham and the current Senior Management Team.
This inclusive culture has been crucial in helping AWI more than double turnover from £5m to £11m in the last thirteen years.
“2021 is going to be an important time for the business, with R&D activities helping to find new applications for our material,” explained Tom Mander, who was recently named as MD Designate as part of a number of key appointments to the Senior Management Team.
“One example is the rise in demand for our wire being used in Wire Arc Additive Manufacturing (WAAM), which is also referred to as 3D Metal Printing. WAAM works by melting the wire using an electric arc as the heat source and, unlike the 3D printing powder process, can be used to produce larger components in large quantities.”
He concluded: “We have discovered so many new applications for our material over the last seven decades and, by ensuring we have the largest production capacity in our 75-year history, we are in a perfect position to find even more going forward.”
Keep track of campaign progress during our milestone year by searching #WiredForGood on social media.